September 06, 2012
By JULIE PACE
Michelle Obama rarely mentions Mitt Romney by name. But everything she says during this presidential campaign is meant to draw a contrast between her husband and his Republican challenger.
She implies that Romney, who had a privileged upbringing, can’t relate when she tells middle-class voters that President Barack Obama understands their economic struggles because he has struggled too. And she suggests Romney would have other priorities when she says her husband’s empathy will result in a second-term agenda focused squarely on middle-class economic security.
The first lady made her case to millions of Americans on Tuesday September 4, headlining the first night of the Democratic Party’s national convention, where two days later her husband accepted the party's presidential nomination for a second time. Her high-profile appearance underscores her key role in his re-election bid: chief defender of his character and leader in efforts to validate the direction he is taking the country.
“I am going to remind people about the values that drive my husband to do what he has done and what he is going to do for the next four years,” Mrs. Obama said of her speech during an interview with SiriusXM radio host Joe Madison.
The president said he planned to watch his wife’s speech from the White House with the couple's two daughters.
“I’m going to try to not let them see their daddy cry because when Michelle starts talking, I start getting all misty,” Obama said at rally in Norfolk, Va.
Once the reluctant political spouse, Mrs. Obama has embraced that mission to sell her husband anew throughout the summer while raising money for the campaign and speaking at rallies in battleground states.
These days her speeches are peppered with references to the president’s upbringing in Hawaii, where he was raised by a single mother and his grandparents. She talks about the student loans he took out to pay for college and the years it took to pay them back.
When Romney accused Obama of running a “campaign of hate,” the first lady delivered Obama’s strongest counterpoint — without mentioning the Republican candidate.
“We all know who my husband is, don’t we? And we all know what he stands for,” she said, standing alongside the president at a campaign rally in Iowa.
Key to Mrs. Obama’s campaign strategy is maintaining her own personal appeal.
Anita McBride, who served as first lady Laura Bush’s chief of staff, said that means staying away from the vitriol that has permeated the White House campaign.
“There are plenty of attack dogs in this campaign,” McBride said. “She doesn’t need to be one of them.”
In many ways, the first lady’s challenge Tuesday night was more difficult than it was when she spoke at the 2008 Democratic convention. Back then, her mission was to vouch for her husband’s personal qualities. This time around, she also has to persuade voters to stick with him amid high unemployment and sluggish economic growth.
Many Americans didn’t know Mrs. Obama and some viewed her suspiciously before the 2008 convention. Republicans had questioned her patriotism throughout the campaign because she told voters during the primary that “for the first time in my adult lifetime, I’m really proud of my country.”
Her convention speech sought to put those issues to rest. She declared “I love this country” and used personal stories about her marriage to assure voters they had nothing to fear about her and her husband's values.
Since moving into the White House, Mrs. Obama has focused on tackling childhood obesity and assisting military families. She's largely steered clear of her husband's political battles, at least in public.
But behind the scenes, she’s a sounding board for her husband on pressing policy matters. She also has increasingly promoted his health care overhaul after it was upheld by the Supreme Court.