January 17, 2013
By Zenitha Prince
Special to the NNPA from the Afro-American Newspaper
MSNBC had a banner year in 2012, seeing a 20 percent increase in ratings overall. The boost was fueled, undoubtedly, by the 2012 presidential campaign, but there was another major factor: Black viewership.
The cable news channel announced that its already robust Black audience increased by 60.5 percent to 284,000 in 2012 from 177,000 in 2011, and now comprises 31.4 percent of their total audience.
Among Black viewers, MSNBC outshined its major competitors: CNN saw a 23.7 percent increase (to 162,000 in 2012 from 131,000 in 2011) while FOX News saw a 23.7 percent decrease (to 29,000 in 2012 from 38,000 in 2011).
“I think we made a commitment, we decided, that in order for this channel to succeed, that we had to reflect the country. This meant that we had to be part of the country in ways that the other channels weren’t,” MSNBC President Phil Griffin told Mediaite.com.
Black viewers were likely drawn by the channel’s progressive approach to current issues, but also by the “look” of the network. The array of diverse on-air talents includes hosts Tamron Hall, Touré, Melissa Harris-Perry, and Rev. Al Sharpton, and contributors such as Joy Reid, Goldie Taylor, Karen Finney, Prof. Michael Eric Dyson, former RNC Chairman Michael Steele, Eugene Robinson, and Jonathan Capehart.
“We have a diverse on-air group of people,” Griffin said, “because that matters, and people want to know that we reflect their world. And it’s not just a single show—it’s across the board. You look at the guests every hour and we make sure that we have women, African Americans, everything, and I think to spend a day watching MSNBC is to see America as we have seen it.”
That diversity was not calculated solely to increase numbers, Griffin added, but was a natural outgrowth of the channel’s core philosophies.
“It wasn’t like we said ‘Oh, we have to have a diverse person on here and there,’” he said. “We made a decision. We made a commitment in ideas, issues and everything – the audience followed, and that goes back to four or five years ago. As we grew, we recognized that it was the right thing to do. It’s giving a voice to people in these kinds of programs who don’t always get a voice. Our look is as diverse as any on mainstream TV. I’m incredibly proud of it.”
By William Reed
African-American sports pundit, Rob Parker created a clamor and got himself suspended for saying on live television: “My question is … Is he a brother or is he a cornball brother? He’s not real… He’s kinda Black, but he’s … off into something else… I keep hearing these things… he has a White fiancé…there’s this talk … he’s a Republican.”
Robert Griffin III’s reply to the criticism was: “I don’t want to be the best African-American quarterback; I want to be the best quarterback. But to fans … who think that way and look at me as an African-American, it’s important I succeed for them.”
Race is still a category that separates and divides us, but the image and illusion around RGIII is evidence that some of the historical boundaries that separate the races are breaking down. RGIII is that All-American guy next door that you root for even if he plays for a team not your own. It’s been an incredible National Football League (NFL) rookie campaign for the Redskin quarterback. The number of RGIII jerseys sold by the NFL is more than any other player in a single year since the NFL began keeping track. Griffin III broke the record previously held by Brett Favre. Griffin wears number 10 for the Redskins, with “Griffin III” on his back. This makes him the first player in the history of the “Big Four” professional sports leagues NFL, MLB, NHL and NBA to have a Roman numeral on the back of his jersey, as the NFL changed the rule in 2012 to allow players to include generational titles in their names. Griffin previously had “Griffin III” on the back of his jersey while in college, which was actually necessary in order to distinguish him from the other Robert Griffin on the Baylor team.
After being drafted second by the Washington Redskins, RGIII signed a four-year $21.2 million contract that had a $13.8 million signing bonus. Andrew Luck was drafted first by the Indianapolis Colts and got a slightly bigger team contract. But, Griffin has made more money with the endorsement deals he has with Castrol Motor Oil, EA Sports, Subway, Gatorade, Nissan and Adidas. A Masters Degree candidate in communications, RGIII has become a media darling.
Griffin is a force to be reckoned with. He’s now the face of one of the most storied NFL franchises in one of the nation’s top 10 media markets. He’s got personality, skills, a big smile, and plenty of talent. Overall, marketers have been extremely impressed with Griffin’s poise in interviews and remembering brand message points.
In regards to Griffin’s “White fiancé,” studies say that interracial marriages “are good for society.” Among opposite-sex married couples, one in 10 (5.4 million couples) are interracial. In 2010, multiracial Americans numbered 9 million, or 2.9 percent of the total population – but 5.6 percent of the multiracial population is under 18.
Griffin III met his fiancée, Rebecca Liddicoat, at Baylor. He proposed to her in 2010. She’s White, and “a total non-issue” among the parents. “She doesn’t see him as African American; she sees him as a man,” Griffin’s mom told the Washington Post. Jacqueline. And Robert Griffin, Jr. say that in their household, “faith development was essential” and that “He doesn’t see her as a Caucasian woman; he sees her as a woman.”
RGIII was born in Okinawa, Japan. In 1997 the family settled in Copperas Cove, Texas, were RGIII attended high school and was a three-sport star in basketball, football, and track and named to USA Today’s 2007 All-USA Track and Field team.
Griffin has to be considered “quite a catch.” RGIII graduated high school a semester early after being “class president” and “7th place” in the class. He began attending Baylor University during the spring 2008 semester when he was 17. While a member of Baylor’s track and field teams, Griffin graduated in three years with a degree in political science and a 3.67 GPA. Griffin made the Dean’s List twice.
William Reed is head of the Business Exchange Network and available for speaking/seminar projects through the Bailey Group.org.
January 10, 2013
LAWT Contributing Writer
The dreaded “fiscal cliff” of government spending cuts and tax raises that was to take effect on January 1 has been averted for now, thanks to an agreement by the White House and Congress reached last week.
Congress and the Obama administration have only temporarily averted the “cliff” by about two months when they will return to the issue of sequestration – the automatic, across-the-board federal spending cuts. For now, the agreement that was reached calls for ending a payroll tax “holiday” that reduced the tax by two percent; establishing permanent tax relief for low-income and middle-class families and extending federal unemployment benefits. Tax cuts will end for individuals with incomes of $400,000 or more ($450,000 for couples).
Although Social Security and Medicare were left pretty much intact, the entitlement programs may very well be on the table when Congress takes up the issue again.
These two key programs were the topic of much analysis – and some hand wringing – at last November’s annual meeting of the Gerontological Society of America. The 65th Annual Meeting, held in San Diego, brought close to 4,000 people together – the country’s largest interdisciplinary conference on aging – to network, present and discuss new academic and medical research, and policy issues directly related to the fiscal crisis.
Carroll Estes, professor at the University of California, San Francisco Institute for Health and Aging, told conference attendees at a special briefing that the “third rail” still exists – “if you step on it you’ll get electrocuted.”
Social Security, created during the Great Depression, provides workers a basic level of income once they retire, in addition to disability pay and life insurance before they retire that provides income to the surviving spouse and their children. In fact, almost half of Social Security beneficiaries in African American and Latino families are covered by these disability and survivors benefits, compared with one-fourth of whites.
Cuts to the program have been touted by Republicans, in particular, to help trim the $16 trillion national debt. However, because workers automatically pay into the system and their contributions are matched by employers, the program does not add to the deficit. Medicare, which provides health coverage to persons age 65 and older and those under 65 with permanent disabilities, was established in 1965 as part of the Social Security Act.
According to Estes, immediate past-president of the National Committee to Preserve Social Security and Medicare, what we’re seeing now is a “Social insurance hijack attack. It’s our money, we paid for and earned our benefits, we deserve and need them.”
The Committee, headquartered in Washington, D.C., opposes any effort to raise the age of eligibility for Social Security or Medicare. The Congressional Black Caucus, in a statement released in December, has also said they will oppose any plan that raises the eligibility for Medicare, as well as any plan that cuts benefits to Medicaid beneficiaries. The Caucus also states, “Social Security does not contribute to our deficit and should be completely off the negotiating table.”
Steven P. Wallace, a researcher with the University of California, Los Angeles CLA Center for Health Policy Research (UCLA) since 1980, was one of many speakers who put a human face on the issue of aging for the participants.
In 2010 elders numbered 40 million people in the United States; that number is expected to double by the year 2040. Currently, 20% of those elders are people of color, and that number is also expected to double by the year 2050.
While an increase in longevity has been seen in the U.S. and other parts of the world overall – life expectancy has increased in general from age 47 in 1900 to more than age 78 today according to the Centers for Disease Control.
According to Wallace’s research, wealth is not equally distributed and income has declined in the past year for African Americans and Asian Americans in the “Baby Boomer” age range (born from 1946 through 1964). This group also had the highest level of income decline.
Half of ethnic elders in the U.S. are in poverty or close to it, Wallace said, and they have the least amount of reserves to fall back on; they are the most impacted by economic uncertainties.
U.S. Rep. Karen Bass, D-CA-37, who represents much of South Los Angeles, expressed excitement about portions of last week’s fiscal deal that was reached with Congress, but she was also worried about its implications for many of her constituents.
“I remain very concerned about cuts to programs like Medicare and Social Security that are important to many seniors across my District,” Bass said. “Included were cuts to services for diabetes, end stage renal disease and other illnesses disproportionately impacting seniors and we need to look at ways to restore that funding.”
Thandisizwe Chimurenga wrote this article as part of the MetLife Foundation Journalists in Aging Fellowship, a program of New America Media and the Gerontological Society of America.
By LAWT News Service
Council President Herb Wesson has announced that the City Council’s annual exhibit commemorating African American Heritage Month will be “From Where We Come – The Art and Politics of Slavery,” featuring the extraordinary Bernard and Shirley Kinsey Collection, and also highlighting the 150th Anniversary of the signing of the Emancipation Proclamation.
The Kinsey’s will be contributing approximately 60 items from their award-winning collection of authentic and rare art, artifacts, documents and manuscripts spanning 400 years of African American history. The collection has been on national tour since 2007, and has been seen by over 3 million people.
“Bernard and Shirley Kinsey have made a major contribution to the cultural heritage of the United States,” said Wesson. “The city of Los Angeles is indeed privileged and grateful to be able to exhibit elements from their amazing collection.”
Signed during the Civil War by President Abraham Lincoln on January 1, 1863, the Emancipation Proclamation is one of the nation’s most revered documents.
It declared “that all persons held as slaves” within the rebellious states “are, and henceforward shall be free.”
This historic document captured the hearts of millions of Americans and transformed the character of the war.
The exhibit, “From Where We Come – The Art and Politics of Slavery,” will be displayed on the City Hall Over-Bridge Gallery beginning February 1, through the end of the month.
January 03, 2013
Council President Herb Wesson led a year-end review of issues that faced the Los Angeles City Council for KABC Channel 7 “Eyewitness Newsmakers,” hosted by Adrienne Alpert. Joining Wesson on the panel discussion were Councilmember Ed Reyes, the Council President Pro Tem, and Councilmember Tom LaBonge, Assistant Council President Pro Tem. The review focused on the Council’s work in facing up to the city’s budget challenges, and the importance of plans to increase revenue to maintain city services in the coming fiscal year.
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