YEAR ESTABLISHED:

1976 - Providing positive news and knowledge to the African

American community

FREQUENCY:

  Weekly (Thursday)

CIRCULATION:

25,150

READERSHIP:

100,000

BULK DROP:

   55% OF DISTRIBUTION (Hundreds of businesses, schools,

     medical facilities, civic organizations, government buildings and 

     retail outlets)

SUBSCRIPTIONS/

  45% OF DISTRIBUTION (Including the affluent communities of

HOME DELIVERY:

Baldwin Hills, Ladera Heights, View Park, Windsor Hills, Ingle

     wood and various other communities within the Greater L.A. area)

SPACE & COPY DEADLINE:

Friday, 5:00 p.m.

CAMERA READY DEADLINE:

Monday, 12:00 p.m.

MECHANICAL SIZE:

Tabloid Format - 10” x 16” (80 column inches)

AUDIT BY:

   Circulation Verification Council (CVC)

ADVERTISING DIRECTOR:

Willa Robinson